Product Manager · Product Owner · Consultant
I build products that teams are proud to ship.
Nearly a decade in technology-focused businesses across eCommerce, Retail and FinTech. Combining product strategy with hands-on technical depth to deliver value in fast-paced, cross-functional teams.
- 9Years in product, delivery & development
- 3Sectors: eCommerce, Retail, FinTech
- 25+Products built, launched and optimised
01 — About
Experienced and fiercely passionate about building high-quality products, from discovery through to production.
My love for technology has led me into roles across Product Management, Project Management and Development. That range means I can talk strategy with stakeholders and implementation detail with engineers.
It's why I do my best work in fast-paced, high-growth environments, where adaptability and strong cross-functional collaboration are needed to move products forward.
02 — Experience
What I've been up to.
My roles have spanned Product Management, Delivery and Development, but the consistent theme has always been a hyper-focus on delivering value and building products I'm proud of.
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2026 — Present
Product Owner
FinTech SaaS company
Building a complex Financial Services SaaS product in an AI-native environment.
- Helped take the product from initial discovery through to launch.
- Created and optimised the customer-facing 'My Account' portal, including the embedded payments and direct debit functionality.
- Working within a cross-functional team of Software Engineers, Platform Engineers, Technical Architects, QA Analysts and an Agile Delivery Manager.
- Operating within a highly regulated environment.
- Running discovery, creating and prioritising the backlog, setting sprint goals and ensuring the delivery of maximum value to the end product, in line with the wider product strategy.
- Monitoring platform health via custom dashboards.
- Extensive stakeholder management.
- Leveraging AI tools to enhance the product development process, from rapid prototyping through to querying the codebase.
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2024 — 2026
Product Owner & Developer
eCommerce + Retail software company
A hybrid role acting as the first Product Owner in the organisation while also directly carrying out development tasks.
- Worked within a highly technical cross-functional team to deliver high quality builds for web and retail products.
- Gathered requirements from clients and stakeholders, wrote them up into comprehensive tasks and technical specification documents with user stories and acceptance criteria and worked with the Designers and Engineers to deliver them.
- Carried out development tasks using HTML, CSS, Tailwind, JavaScript and deployed them to production.
- Conducted user testing to gain valuable insights to inform effective product enhancements.
- Identified and implemented improved delivery processes.
- Leveraged AI tools to maximise efficiency and output.
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2021 — 2024
Product Manager
eCommerce + Retail consultancy
Working within a cross-functional squad including a UX/UI Designer, multiple Developers, a Project Manager and a QA to deliver large scale complex products for retail clients.
- Maximised the value of the end product by conducting direct user research and analysing analytics data to gather insights to help create and deliver comprehensive product roadmaps.
- Carried out strategic consultancy for B2C web products.
- Ran refinement sessions for accurate task estimation.
- Managed production deployments of high value product releases.
- Handled direct client communications and extensive internal and external stakeholder management.
- Created technical specification documents and wrote user stories and acceptance criteria to ensure all tasks were accurately estimated and product features were shipped on time.
- Results driven include increasing mobile performance scores by 165% and accessibility scores on both desktop and mobile by 17.07%.
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2019 — 2021
Digital Project Manager
eCommerce agency
Responsible for managing anywhere from 6–8 different projects simultaneously, comprising a mix of retainer work and new builds.
- Solely responsible for managing one of the internal ‘squads’, which included 5 developers and a QA tester. I was credited with taking it from a junior team to one of the highest-performing squads in the business.
- Led discovery sessions and project estimation for six-figure new product builds.
- Maintained up-to-date documentation, ran daily stand-ups, regular planning meetings and retrospectives, planned the sprints and releases and was the main point of contact for the clients on the projects I managed.
- Results driven include reducing exit rates by 32.72%, increasing time spent on page by 33.77% and increasing the conversion rate by 14.03%.
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2018 — 2019
Digital Project Coordinator
Digital agency
My first role in tech, where I cut my teeth managing multiple projects autonomously across numerous platforms and languages, including .NET and PHP.
- Worked in a fast-paced, Agile environment to build a wide array of digital products.
- Ran discovery for new product builds.
- Responsible for all quality control.
03 — Skillset
From strategy to shipped.
With experience across the entire product lifecycle, I can help with any stage your product is at.
Discovery
- User research & testing
- Analytics-led insight
- Opportunity mapping
- Discovery workshops
Strategy & Planning
- Creating product strategies, visions & roadmaps
- Indentifying MVPs
- Backlog prioritisation
- Estimation & refinement
Delivery & Leadership
- Conducting Agile / Scrum ceremonies
- Stakeholder management
- Sprint planning & release management
- Writing specs, user stories & ACs
Technical
- HTML, CSS, JavaScript
- Deploying to production
- Dashboards & instrumentation
- AI tooling
04 — Testimonials
Don't just take my word for it.
Here's what some of the people I've worked with have to say.
Andrew is an absolute gem of a person and an asset to any business. His knowledge and attention to detail is exceptional and he will always go above and beyond to help out colleagues and clients alike. On top of that, he's a genuinely top bloke. It was a pleasure working alongside Andrew for the past 3 years and I hope we get the opportunity to work together again at some point in the future.
Peter WilsonHead of Shopify, ROIROI
I had the pleasure of working with Andrew Robinson at We Make Websites, where he was the Product Owner on a number of builds I supported as a web developer. Andrew stood out immediately for his sharp technical understanding and clear communication. He consistently translated complex requirements into actionable tasks and collaborated seamlessly across disciplines.
We also had several 1:1 sessions focused on Shopify development, and I was always impressed by his eagerness to deepen his technical skills and ask thoughtful, relevant questions. His combination of strategic product thinking and hands-on technical knowledge made him a huge asset to any team. I'd love to work with him again.
Billy NoyesDemo Engineer, Shopify
I had the pleasure of managing Andrew for three years at We Make Websites.
As a Product Owner Andrew consistently exceeded expectations with his technical expertise and deep understanding of the platform. His ability to navigate complex projects and collaborate effectively with cross-functional teams was invaluable. Client feedback also was also stellar. Andrew is a true team player who always goes the extra mile to ensure project success. He's also just a great guy and I'd happily work with him again in the future if the opportunity came up. I highly recommend him for any role that requires a skilled and dedicated Product Owner.
Nick HurstHead of Product, By Association Only
Andrew has excellent oversight of all his products and strategies, making him a joy to work with. He works collaboratively with all teams to ensure the seamless delivery of products and features. One of his unique qualities as a Product Owner is his knowledge and passion for understanding the technical aspects alongside the developers. This comprehensive view makes creating designs easier, as he has a 360-degree perspective on everything.
I highly recommend him to any organisation looking for a skilled and dedicated Product Owner.
Lauren ClarkeSenior UX/UI Designer, Underwaterpistol
I've worked with Andrew across multiple projects during our time together. His dedication, support with clients and attention to detail on each of the projects were an incredible asset and help to the team. He consistently demonstrated a strong work ethic and a consistent passion for delivering high end results. I do hope Andrew and I will work together again in the future.
Peter McHughContract Frontend Developer
05 — Blog
What I've learned.
Being a Product person, naturally I document everything. Eventually I decided it made sense to turn those musings into a blog to solidify and share what I've learned - from strategy and user research to collaboration and even life lessons.
06 — Contact
Let's talk.
Have a question, a role, some consultancy work or just want to chat? LinkedIn is the best way to reach me.