Product Management is about building products that solve customer needs, pain points and opportunities, in a way that also provides financial benefit to the business. In order to do this successfully, you’re going to need to speak to users to uncover what those needs, pain points and opportunities are.
This, it turns out, is harder than you’d think.
What you'll learn
Pro tip: Combine multiple research methods to get a more complete picture of your users' needs and behaviors.